THE TASK
- Increase SP brand awareness.
- Win back existing MM – as the most beloved acceptance payment brand in Tet.
- Win back existing PI (focus S2P)
- Timeline: 03/01/22 – 06/02/22
THE IDEA
- Key message “Quét mã SmartPay buôn bán phất lên ngay” for PR and “Quét mã SmartPay, lộc bay vào ví” for Digital & social.
- Strategic partnership with Tuoitre
- Shooting new Tet KV & iTVC
THE EXECUTION
- Creative:
Shooting new Tet KV & iTVC
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Viral clip
Key visual
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- PR
PR Booking on 4 mass media: Dan Tri, Vnexpress, Zingnews, CafeF
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PR partnership with Tuoitre.vn
https://video.tuoitre.vn/smartpay-tiep-suc-tieu-thuong-va-nha-ban-hang-vua-va-nho-116105.htm
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PR pitching HTV9 & VTV1
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- Digital
Facebook ads: KPI over achieved 100%
+ Impression: 7,157,318
+ Reach: 6,966,626
+ Link click: 23,667
+ Engagement: 1,326,560
+ VDO view: 1,054,810
Zalo ads: KPI achieved 103% with CTR higher than benchmark (0.19% compare to 0.1%)
GDN ads: KPI achieved 112% with CTR higher than benchmark (0.84% compare to 0.5%)
Tiktok Ads:
+ KPI achieved 236% with high CTR 0.88%
+ Campaign get 4,024,775 view with high video view rate (86%)
Social (hot pages & group):
+ Total campaign engagement is 11,703 engagement, over-achieve committed KPI (7,000 engagement)
+ There are more than 90% positive comments and no negative comment.
